Cebu is the Philippines’ oldest city with a rich historic past. Cebuanos are extremely proud of their cultural and historical heritage, a legacy which has endured through the centuries from the time the great explorer Ferdinand Magellan first planted the cross on Cebu’s shore.

Time has been kind to Cebu. From Zubu (the original name), the busy trading port in 1521, it has evolved into a highly urbanized metropolitan center which now serves as focal point of growth and development in Southern Philippines.

Did you know that Cebu is the 3rd Best Island in Asia? Discover Cebu, Asia’s Best-Kept Secret.

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About the logo:

Magellan’s Cross is a Christian cross planted by Ferdinand Magellan in Cebu on April 8, 1521.

This cross is housed in a chapel next to the Basilica Minore del Santo Niño on Magallanes Street (Magallanes being the Spanish name of Magellan), just in front of the city hall of Cebu City.

It’s a symbol of Cebu and the chapel’s image can be found in its city seal. It is also seen as the symbol of Roman Catholicism in the Philippines. The cross that tops the chapel has been discarded from this CEBU logo to prevent religious bias.

Cebu is steadily evolving into a major international destination that plays host to the world.

The Sinulog-ish tribal ‘C’

It represents the native and vibrant Cebuano culture & it’s ever-lasting energy while its tribal aesthetic is inspired by the Sinulog dance & waves.

Why turquoise?

“It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute®.