Started in 1983 by a small group of Cebuano’s blessed with foresight.
Miss Cebu took on the task of promoting Cebu as a viable alternative tourist destination. This came at a time when the tourism in the Asia Pacific region was in a jumpstart and was an imperative tool for countries to woo inventors to their shores. Cebu’s leaders then understood that this Queen City of the South needed to position herself as an island blessed by mother nature with splendid resources that beckoned and nurtured tourism and trade.